Evo Logo

evo is an innovative, professional hair and beauty product manufacturer with individuality and integrity; a manufacturer that speaks the truth.

Born from a desire to produce an exclusive salon range (and not sell it as the answer to life, love and other woes), evo steps outside the normal realm of truth-stretching invention in a ‘wake up and smell the coffee’ crusade of twisted honesty – designed to make people think. And so comes the catch phrase – saving ordinary humans from themselves™.

Inside bottles of evo that are bursting with personality, you’ll find luxurious products that are sulphate, paraben, dea, tea and propylene glycol free; products that give professional results while respecting the environment.

You won’t find unnecessary, over-marketed ingredients; no imaginary technology, no myths, no gimmicks. All ingredients in evo formulations are active; nothing is added only to make claims on the label.

Mr Smith Logo

Mr. Smith is dedicated to style, substance and simplicity: style above all else, substance of ingredients – simplicity by design.

Our vision is to create exceptional, Australian made hair care products, meticulously crafted from a selection of Australian botanicals and essential oils. Innovative use of organic passionflower, kakadu plum and frankincense, combined with rose geranium, macadamia oil and açaí berry, has led to a range of products that are engineered for performance utilising only premium ingredients.

Distinguished by a refined luxury, each product has been scientifically designed and tested to deliver on this performance. Hydrating, lightweight and organically nourishing, the Mr. Smith collection provides maximum results, while retaining the hair’s natural fluidity and shine.

Mr. Smith’s creative team work at the cutting edge of international editorial shoots and runway shows. Working closely with our development chemists, all Mr. Smith products are conceived and refined to meet the needs of stylists working in this space. This editorial influence defines our education programs for stylists and salons alike.

Mr. Smith believes that what we leave out is just important as what we leave in. That’s why we’re committed to creating products that do not contain sulfates or parabens; why we’ve never tested on animals and why all of our products have been PETA-Certified.

Style. Substance. Mr. Smith.

Olaplex Logo


The ORIGINAL chemistry that multiplies bonds and cross-links broken bonds. There can only be one!

We started by finding two of the world’s leading PHD’s in Materials and Chemistry that had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils, which links broken bonds in the hair during and after chemical services making them stronger than they were before. It may all sound like the same old mumbo jumbo, but check out what top colourists are saying about Olaplex all over social media. As they say, the proof is in the pudding.

Esmi Logo

esmi is an Australian owned and made product range catering exclusively to feeding the skin all the very best in vitamins and nutrients.

Having suffered from problem skin and pigmentation, we couldn’t find an Australian made mineral and vegan skincare/makeup line that gave the desired end result such as great coverage without compromising skin health. Identifying an opportunity in the market, we developed the first ever treatment foundation range (a makeup that feeds the skin with nutrients whilst you wear it during the day), a maximum coverage mineral foundation, a medium coverage powder foundation and 3 skin treats to feed the skin daily! All vegan and mineral.

Coverage, colour, cruelty free, sun protection and treatment were the crucial considerations throughout the developmental phase of each product, taking nearly 2 years of full-time trial and testing the liquid foundation in the esmi range was launched and has been adored by many already, the powder has been wonderfully received and our Skin Treats promise to have a similar outcome.

esmi customers go out of their way to send us beautiful images of themselves wearing esmi, messages of love and feedback on how esmi has changed their skin and boosted their confidence. For us, that is the best feeling in the world! It inspires to work on new products that we feel our customers will find beneficial to them keeping the quality and standard to the utmost of importance.

Cloud Nine Logo

From the original founder of GHD, Cloud Nine brings you the latest in hair straightening innovation.

Each of our irons features intelligent temperature control technology to give you a sleek, shiny finish and kinder styling.

Our signature mineral infused ceramic plates will leave a healthy finish whilst the 360 degrees swivel cord allows ultimate hair freedom to create a range of styles.

“The Cloud Nine iron is easy to use and created excellent results.” – Good Housekeeping Institute”

Poni Cosmetics Logo

PONi was born out of the desire to help women achieve professional results at home. The founders, having worked with women in the beauty industry for over a decade, noticed a clear trend, women always put their families first and themselves last.

On the few occasions that they were able to treat themselves, getting their makeup and brows done was what made them feel the best and it increased their confidence. Knowing how precious their time can be, the founders saw a need for products that would help them to replicate that look and feel in their own home and this was how PONi Cosmetics was born.

We believe that all women desire and deserve the opportunity to enjoy the principles that PONi promote. For that reason PONi will always be an affordable brand that is easy to use for women of all skin types and style preferences.

Lakme Logo

From its beginning, Lakmé has established a high tech laboratory devoted to hair health and beauty, and has since been characterised by its innovative spirit, technical excellence and international profile. Lakmé engages in the highest standards at all manufacturing stages, beginning with research into hair health, through to application techniques, product design, the selection of raw materials and a special system of formulation.

In the Lakmé laboratories, research is carried out on natural, active components specifically selected for their contribution to the end product. Lakmé aims to bring the elements of health and well-being to the forefront of the hairdressing industry through the development and marketing of innovative products. It’s professional creativity pushes the boundaries of hairdressing, exploring the infinite possibilities of the craft.

Moroccan Oil Logo

Moroccanoil set out to make the proper canvas for all hair care and hairstyling. Our signature product, Moroccanoil treatment, is the perfect foundation for hair. Complete with both styling and conditioning benefits, this award-winning formula infused with Argan Oil creates long-lasting smoothness, increases manageability, speeds up blow-dry time and boosts shine.